01 What it looks like
Your team is flat out. You need to hire someone.
What we'd ask first
Systems & CRM consulting
Systems that raise the bar, for your business and your people.
Connected systems. Intelligent automation. Better visibility.We design business systems that remove manual work, connect your data and make it easier for your people to do their best work.
Platforms we design, build, integrate and support
Where we start
The problem you can see isn't always the one you need to fix.
Before you spend more money fixing the symptom, find out what's causing it.
We look for the bottlenecks, work out where your technology may be contributing to them and show you where we'd focus first.
What we do
How we Solv it
Systems design, CRM, integration, automation and AI. The order matters. We understand how the business runs before we touch the technology.
01
We review
Your systems and tech stack
What you're using, what role each system plays and how your systems are currently working together.
02
We assess
What's working and what isn't
Where there are gaps, overlap, disconnected information or technology that isn't being used to its potential.
03
We identify
Where technology could do more
Opportunities to better connect your systems, reduce repetitive manual work and use automation or AI where it genuinely makes sense.
04
We prioritise
Where to focus first
Clear recommendations on what deserves attention now, what can wait and where further investigation or design may be needed.
CONNECT
AUTOMATE
AI
FIX
RETIRE
Every engagement starts the same way, whether it ends in a small fix or a full rebuild.
Three ways we work with you, below.
Three ways we work with you
Advise on it, build it, or help you run it.
Consulting
Choose the right systems and get more from the ones you have
We help you work out what your business needs, choose the right systems and understand how they should work together.
If you already have systems in place, we advise on best-practice setup, identify where they could be working harder and recommend practical improvements.
Systems advice · Platform selection · Optimisation
Systems
Design, build, integrate and support
We design and implement CRM, automation, integrations and AI, with Zoho as our speciality.
From configuration and data migration to workflows and reporting, we build connected systems around how your business actually works. We also improve existing setups that have become fragmented or can no longer keep up.
CRM · Integration · Automation · AI
Fractional operations
Executive and operational support
Monthly retained support from our team. For businesses that need someone senior enough to run the operational side of the business and manage the systems it depends on.
That includes ongoing CRM and project management, so the system you have built keeps being used the way it was designed.
Executive · Operational · CRM & project management
Your customers feel it too
Better systems create better customer experiences.
Technology should do more than save your team time. It should make every customer interaction more consistent.
From enquiries and proposals to onboarding, delivery and follow-up, connected systems ensure the right information reaches the right people at the right time, without relying on memory.
Enquiry
Acknowledged straight away, with the details captured once.
Proposal
Sent from the same record, tracked, and followed up on time.
Onboarding
Welcome, next steps and paperwork triggered on signature.
Delivery
Progress visible to the team without anyone chasing an update.
Follow-up
Check-ins, renewals and reviews scheduled by the system.
Your customers don't need to know what's happening behind the scenes. They just need to feel that your business is on top of things.
Our specialty
Zoho is our specialty. We design it, build it and support it end to end.
CRM, automation, integration and business systems design across the Zoho platform. SolvLab is a Certified Zoho Consulting Partner.
But we're systems consultants first, not software salespeople. If Zoho isn't the right fit, we'll advise on the right system for your business.
Certified Zoho Consulting Partner
Also in the toolkit
Where a different platform serves the business better, we work across it.
Pipedrive
HubSpot
ActiveCampaign
GoHighLevel
ClickUp
Asana
monday.com
Zapier
Make
n8n
Office 365
Google Workspace
+ many more
And the systems they connect to
Accounting platforms like Xero, industry software across finance and property, and anything else with an API.
Plus AI-assisted custom tools and dashboards built for the way your business already works.
★★★★★
“She’s a Webflow and Zoho master and has sorted out what other so-called Webflow and Zoho ‘masters’ have done. I wish I could keep her all to myself, but that wouldn’t be fair to the rest of the world.”
Georgie Cousens
Ideaseed · Google review
About us
Good systems start with understanding the business.
Georgina Ellershaw
Founder & Director
Georgina's approach to systems was shaped long before SolvLab. Over more than a decade working across financial services, property, construction and professional services in Australia and the UK, she worked alongside executives and teams where good processes, accurate information and operational efficiency really mattered.
Her move into technology was less conventional. A largely self-taught systems specialist, Georgina became the person who wanted to know why something was being done manually, why two systems weren't talking to each other, and whether there was a better way to make the whole thing work.
That curiosity became SolvLab.
Today, Georgina and her team combine that operational experience with deep expertise in business systems, CRM and automation. The technology matters, but the starting point is always the same: understand the business first, then design the right system around it.
Business systems
Automation
Zoho
Operations
Not sure where to start?
The Lab Report is a working session and a review of your current systems, with clear priorities for what to fix first.